ANSI SCTE 130-5-2016 pdf free download – Digital Program Insertion- Advertising Systems Interfaces Part 5- Placement Opportunity Information Service.
A POIS additionally contains features, characteristics and constraints for each placement opportunity, appropriate for the platform, rights, and policies including those of the content in which it exists. These placement opportunities may or may not be content specific and the traits and constraints may vary by network, geographic region, or other content distribution dimension. This specification defines a standardized interface for accessing the placement opportunity information known to a POIS.
1.3. Benefits The SCTE 130 service-oriented architecture provides a framework for cooperative systems to manage all aspects of the delivery of advanced advertising content. Within that framework, there is an obvious need to identify and manage the locations within entertainment content where advertising insertion may take place. In legacy systems, these ad breaks were defined in proprietary systems that relied on considerable manual effort to coordinate among providers and distributors of content. Discrepancies in timing and authority were commonplace and no consistent mechanism existed to resolve these issues.
The POIS answers these requirements by providing a standard interface through which content providers can identify placement opportunities and distributors of that content can reliably determine appropriate use of those opportunities.
1.4. Intended Audience This document is intended to inform the design and implementation of SCTE 130 Placement Opportunity Systems, and cooperative systems that interface with POIS, as part of the advanced advertising infrastructure of Content Providers, Multi-Channel Video Program Distributors, TV Everywhere Providers/Distributors and Video on Demand Providers/Distributors.
1.5. Areas for Further Investigation or to be Added in Future Versions No further investigation or potential additions have been identified.
2. Normative References
The following documents contain provisions, which, through reference in this text, constitute provisions of this document. At the time of Subcommittee approval, the editions indicated were valid. All documents are subject to revision; and while parties to any agreement based on this document are encouraged to investigate the possibility of applying the most recent editions of the documents listed below, they are reminded that newer editions of those documents might not be compatible with the referenced version.
3. Informative References
The following documents might provide valuable information to the reader but are not required when complying with this document.
3.1. SCTE References
[SCTE 35] ANSI/SCTE 35 2014, Digital Program Insertion: Cueing Message for Cable
[SCTE 118-3] ANSI/SCTE 118-3 2012, Program Specific Ad Insertion Traffic System to Ad Insertion System File Format Specification
[SCTE 130-1] ANSI/SCTE 130-1 2013, Digital Program Insertion: Advertising Systems Interfaces Part 1-Overview
[SCTE 130-3] ANSI/SCTE 130-3 2013, Digital Program Insertion: Advertising Systems Interfaces Part 3-Ad Management Interface
3.2. Standards from Other Organizations
No informative references are applicable.
3.3. Published Materials
No informative references are applicable.
5. Abbreviations and Definitions Throughout this standard the terms below have specific meanings. Because some of the terms are defined in other SCTE documents having very specific technical meanings, the reader is referred to the original source for their definition. For terms defined by this standard, brief definitions are given below.
5.1. Abbreviations All [SCTE 130-2], [SCTE 130-7], and [SCTE 130-8] abbreviations are included herein by reference to those documents. See [SCTE 130-2], [SCTE 130-7], and [SCTE 130-8] for additional information. The following abbreviations are used by this specification.ANSI SCTE 130-5 pdf download.